Thursday 13 June 2013

Myspace relaunches as a creative hub

Despite being sold by News Corp for a paltry $35m two years ago, (to Justin Timberlake and Specific Media) the original social networking phenomenon Myspace has relaunched.

Marketed as a creative hub for designers, photographers, artists and musicians and backed with a $20m advertising campaign, the revamped site will also feature a separate mobile app and music streaming service.

“I think we have a bigger idea,” Myspace CEO Tim Vanderhook told Fast Company.


“We tried to do it differently than most tech companies that go behind closed doors in the lab and then do a big unveiling, like what Apple just did. We involved our membership. It was community-led development.


"Their feedback told us what we should have and not have done.


“People asked, ‘What else can I do to separate myself from all the other creatives?”

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