Samsung Galaxy S4 design is 'like nothing you've ever seen before'

In the hyper-competitive arena of modern smartphones, design is everything. Samsung, who have positioned themselves nicely between Apple and HTC in the market, claim their Galaxy S4 model is a unique piece of innovation.
Leading one designer to describe the effervescent casing like "countless stars sparkling in the night sky", the synthetic materials encasing the S4 are unlike the iPhone 5 or other smartphones. 

Leading with the philosophy "How can we change people's lives for the better?", the latest incarnation from Samsung's designers is sleek and understated.

With focus on premium aesthetics and the implementation of the device as a "meaningful life companion", watch how the Samsung team delight in a sure-fire success of modern design.