Google have at last unveiled the redesign of the Motorola brand following their $12.5bn acquisition in May last year.
Following months of lawsuits, lay-offs and patent disagreements, Motorola Mobility has a new image.
Featuring a new colour scheme, typeface and tagline, adhering to the minimalist, soft and clean design trends favoured by Android and iOS systems, only the iconic "M" design has been retained from the original red format. The logo has been revealed in time for Motorola's sponsorship of a major tech conference in Chicago - the birthplace of Motorla - next week, according to CNET.
Design site Creative Bloq has detailed Motorola's colourful history as an American brand.
Founded in Chicago in 1928, the company manufactured one of the first car radios, the first walkie-talkie, and a series of communications devices that were vital to Allied forces during the Second World War. The Cathode Ray tube it co-developed became the TV industry standard; in 1969 Neil Armstrong said "One small step for a man, one giant leap for mankind" from the Moon on a Motorola transceiver; and in 1973, Motorola demonstrated the first hand-held portable telephone.
The famous "emsignia" logo was created by Chicago graphic designer Morton Goldsholl in 1954. Google have not entirely abandoned Motorola's rich story as an all-American brand; with manufacture and design of their next handset, the Moto X, coming this summer out of Texas - the first smartphone built in the United States.
And as an expensive and controversial "Google company", expectations for the reinvention of Motorola are high indeed.
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