Tuesday 18 January 2011

UK’s youngsters top European mobile net users


According to a study by Neilsen, the UK is the number one market in Europe for mobile Internet usage. 
The study showed that of mobile users in the 15-24 bracket, 46% had used mobile Internet in the last 30 days. The findings were gathered in Neilsen’s Mobile Youth Around the World study.
According to the report: “Among European youth, those in the UK are more likely to use mobile internet, with over 20% more usage than other European countries,”
Within the same age range, 24% had utilized mobile Internet in the same period, with 21% in Spain and 20% in Germany.
Instant messaging and email were also reported to be increasingly popular amongst young mobile users, with 22% and 23% respectively using the features through the same period. 

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