Marketing salaries reach five-year low

According to the annual Marketing Week/ Ball & Hoolahan Salary Survey, marketing salaries have hit a five-year low.

A fall of 4% was recorded for marketing directors at £75,300 compared with £78,500 last year, with marketing manager’s salaries dropping from an average £42,000 last year to £41,300 in 2011 a decrease of 1.6%.

The findings from 2,545 online surveys also revealed that some salaries have, after compensating for the 2010 inflation rate of 3.3%, dropped lower than the 2001 average.

The gender divide continues to widen, with female marketing directors earning £15,000 less than their male counterparts, a divide that reportedly begins with female graduate trainees earning an average of £1,400 less than their male colleagues.

Digital marketers are however faring much better in the current economic climate, with the average salary for top digital marketers weighing in at £111,700 – considerably higher than the average marketing director.

A third of marketers have said they plan to change jobs in the next two or three years, while almost half have said they plan to seek higher-paid positions this year.


The survey also reported a higher average marketing wage for positions at US-owned companies. 

(We don't know who the guy in the picture is, but he could sure use a haircut).