UK tops European smartphone take-up as mobile communication becomes ‘part of our culture’

Unlimited and value-for-money data packages are fuelling increased online mobile communication, with mobile marketing asserting itself as one of the most effective mediums for reaching consumers.

Communication through mobile devices has become commonplace according to top technology expert Zara Rabinowicz.

"The fact that the UK tops the polls in terms of using mobile technology demonstrates the extent that mobile communication has become integrated into our culture," she added. "The rise of the application market ensures seamless delivery of content to the source."

The physical and online journey of the user can be enhanced through maps and shopping according to Ms Rabinowicz.

Smartphone take-up in the UK is the highest in Europe according to a report from Ofcom released earlier this year. Subscriber numbers rose by 70 percent from January 2009 to January 2010, compared with just 11 percent in Italy, which has the highest overall take-up.