tag:blogger.com,1999:blog-27973871547442355832024-02-19T03:47:17.651+00:00CreativesRusCreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.comBlogger54125tag:blogger.com,1999:blog-2797387154744235583.post-61002236986460548922013-10-08T12:17:00.001+01:002013-10-08T12:17:36.788+01:00We Review: Google Web DesignerA week has passed since the unveiling of Google's Web Designer beta release, the easy tool HTML5 aficionados and marketers can use across multiple platforms to create enhanced campaigns. So what have we learned?<br />
<a name='more'></a><br />With HTML5 predicted to outstrip Flash - particularly in online adverts - within two years, Google has sought to hand power over to the everyman marketer, removing the crutch for high-end coding skills. The option to customise the CSS and JavaScript is still intact for techies, but new default layouts (and a "Quick mode") for DoubleClick and AdMob advertising platforms are designed to make the tool the primary resource for search and online marketers, whose clicks are worth billions in revenue to Google.<br /><br />High in usability for non-coders, users can drag-and-drop their images and animations into a friendly build view, making quick designs and striking visuals an easy process. Crucially, its also free - saving $15 per month compared to Adobe's Muse alternative.<div>
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Sean Kranzberg, a Lead Engineer behind the project wrote on the <a href="http://adwordsagency.blogspot.co.uk/">Google blog</a>: "We think that Google Web Designer will be the key to making HTML5 accessible to people throughout the industry, getting us closer to the goal of 'build once, run anywhere.'"<br /><br />But can it "run anywhere"? <br /><br />Critics have suggested that the major flaw with this new tool is the lack of cross-browser .The code generated is, predictably, designed for Chrome, Google's flagship browser. But despite Chrome's popularity, the majority of desktops primarily use Microsoft's Internet Explorer, whilst Mozilla's Firefox is also a common choice. The new adverts created may not translate over too well to other browsers, limiting and alienating the experience for a major demographic. <div>
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While this is all part of Google's larger data strategy - their own-brand add-tracking alternative to cookies is rumoured to be in development - marketers enjoying this simplified tool may find their campaigns perhaps limited. Check out this <a href="http://www.citeworld.com/development/22527/google-web-designer-review?page=1">review </a>for a more detailed analysis.<br /><br /><div>
Monopoly criticism aside; this is a fantastic and potentially revolutionary tool which both hardened coders and novice marketers can quickly adopt. New projects can be published within the hour, it carries Google's product-wide compatibility measures with the inclusion of DoubleClick and best of all, its free software.<br /><h3>
<br /><b>CreativesRus rating: 8/10</b></h3>
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CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-3282037552243327682013-09-17T09:59:00.000+01:002013-09-17T09:59:14.498+01:00Microsoft reveal "The New Bing"<span style="font-family: inherit;">Microsoft search engine has followed the example of Yahoo! and redesigned its logo, dropping the famous blue in favour of a golden-yellow hue.</span><br />
<a name='more'></a><span style="font-family: inherit;"><br />As part of <a href="http://www.bing.com/explore/newbing">The New Bing</a>, improved functionality, design and compatibility complete a revamp of the popular search engine. </span><br />
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<span style="font-family: inherit;">In a thinly-veiled dig a Marissa Mayer's Yahoo! design, Microsoft said: "A new visual identity doesn’t just happen overnight. </span></div>
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<a href="http://www.bing.com/blogs/resized-image.ashx/__size/300x0/__key/communityserver-blogs-components-weblogfiles/00-00-00-41-77/4682.Bing-logo-orange-RGB.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black;"><img border="0" height="76" src="http://www.bing.com/blogs/resized-image.ashx/__size/300x0/__key/communityserver-blogs-components-weblogfiles/00-00-00-41-77/4682.Bing-logo-orange-RGB.png" width="200" /></span></a></div>
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<span style="font-family: inherit;">"We spent months looking at ways to update the look of Bing to represent what the product offers today, while achieving visual parity with Microsoft's over-arching new look for the company. We worked with product, graphic and user experience designers to create a look that matches and grows with the product. </span></div>
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<span style="font-family: inherit;">"We built out mock ads, localized product examples for China and fictitious billboards to see what was working. From simple evolutions to ridiculous explorations, we learned something in each one.With principles and frameworks in hand, we looked at the art. We revisited the current logo and diagnosed what wasn't working. We looked at the new Microsoft identity and we did hundreds of studies to look at motion, font, colour, size and form.</span></div>
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<span style="font-family: inherit;">"In the end, our new logo was created to be simple, real and direct."</span></div>
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<br />CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-20061833967840406052013-08-15T15:15:00.000+01:002013-08-15T15:15:24.701+01:00HTC enlist Robert Downey Jr. to take on Samsung and AppleTaiwanese smartphone manufacturer HTC have enlisted the help of Hollywood A-lister and Iron Man actor Robert Downey Jr. to help advertise their latest campaign.<br />
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With smartphones now globally outselling standard handsets for the first time, the $12m, two-year deal for Downey's services seems like small change in the battle against Samsung and Apple.<br />According to the HTC <a href="http://www.htc.com/us/about/newsroom/2013/2013-08-12-HTC-inspires-consumers-to-be-the-change-makers-with-new-creative-brand-platform/">press release</a>:<br /><br />
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With Robert Downey Jr. as the instigator of change, the creative ads explore imaginative HTC word associations to invoke interest and talkability amongst consumers. The narrative follows the well-known actor and director as he kicks-off the realm of change made possible by HTC. Designed to demonstrate HTC’s role as a change maker the ad creative will feature a range of possible HTC acronyms including <b>Humongous Tinfoil Catamaran</b> and <b>Hipster Troll Carwash</b>. This will be supported by a series of social engagement and experiential activities that will bring the campaign to life.</blockquote>
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<a href="http://www.htc.com/assets-desktop/images/about/newsroom/2013-08-12-1.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="168" src="http://www.htc.com/assets-desktop/images/about/newsroom/2013-08-12-1.jpg" width="320" /></a>“HTC’s innovation, authenticity and boldness have made us the change-makers in the mobile industry and led us to launch what influencers regard as the best phone in the world, the HTC One," said Ben Ho, CMO.<br />
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"Our original and playful Change platform is different to anything else out there and aligns our brand with the same qualities our phones are already known for. With this campaign, we are affirming what HTC’s role is in the mobile market which is to define change and to lead the industry in developing the newest and most innovative technologies."<br />
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<br />CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-86861218854779427012013-08-06T11:34:00.000+01:002013-08-06T11:37:42.501+01:00Amazon chief Jeff Bezos buys Washington Post for $250m<span style="font-family: inherit;">The head of e-commerce retailer Amazon, Jeff Bezos, has agreed to the purchase of the Washington Post newspaper for $250m (£163m).</span><br />
<a name='more'></a><span style="font-family: inherit;"><br />The Post, alongside the New York Times, is regarded as one of the most prestigious publications in the United States, but dwindling circulation - down 6.5% last year - and the rise of online media has hurt the flagship paper, which famously broke the Watergate scandal in 1972.</span><br />
<a href="http://a.abcnews.com/images/Business/gty_jeff_bezos_ll_130805_16x9_992.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="180" src="http://a.abcnews.com/images/Business/gty_jeff_bezos_ll_130805_16x9_992.jpg" width="320" /></a><span style="font-family: inherit;"><br />"Years of familiar newspaper-industry challenges made us wonder if there might be another owner who would be better for the Post," said Post chief executive, Donald Graham, whose family have owned the Post for 80 years.</span><br />
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<span style="font-family: inherit;">"Jeff Bezos' proven technology and business genius, his long-term approach and his personal decency make him a uniquely good new owner for the Post."</span><br />
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<span style="font-family: inherit;">Though the new owner will not be "leading day-to-day" he has pledged the "need to experiment" as the Amazon chief looks to the modern challenges facing print. In an </span><a href="http://www.washingtonpost.com/national/jeff-bezos-on-post-purchase/2013/08/05/e5b293de-fe0d-11e2-9711-3708310f6f4d_story.html" style="font-family: inherit;">open letter to the readership</a><span style="font-family: inherit;">, </span><span style="font-family: inherit;">Bezos wrote:</span><br />
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<span style="font-family: inherit;">"<span style="background-color: white; line-height: 22.5px;">The Internet is transforming almost every element of the news business: shortening news cycles, eroding long-reliable revenue sources, and enabling new kinds of competition, some of which bear little or no news-gathering costs.</span><br /><br />"I understand the critical role the Post plays in Washington, DC and our nation, and the Post's values will not change. Our duty to readers will continue to be the heart of the Post, and I am very optimistic about the future."</span>CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-77052605627200838502013-07-31T12:26:00.000+01:002013-07-31T12:26:57.087+01:00Apple lose another patent in Samsung battle<b>American tech giant Apple has lost another key patent battle with Korean Samsung as the row over smartphone technology rights continues.</b><br />
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<b>Jurors had previously ruled that Samsung had violated or infringed upon multiple Apple patents, awarding Apple $1.05bn last year. This latest contest over </b><b>U.S. Patent No. 7,844,915, which describes the way a user can 'pinch-to-zoom', could yet unravel last year's settlement.</b><br />
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<b>The U.S. Patent and Trademark Office ultimately declared that 21 of the 24 contested functions were rejected, with the 'pinch-to-zoom' feature predicated by Patent No. 7,724,242, relating to gestures on touch screens, which had been filed by W. Daniel Hillis and Bran Ferren of Applied Minds in 2005.</b><br />
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<b>With Samsung overtaking Apple for sales of smartphones and tablets in the last year, this latest small victory - in Apple's home country, no less - must have Apple executives hopping mad.</b>CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-29182045955475837972013-07-23T16:07:00.003+01:002013-07-23T16:07:48.377+01:00Hit or Miss? Brands celebrate arrival of Royal Baby with, er, unique designsBelow are a collection of designs, quickly unveiled over the last 24 hours, from a selection of well-known brands. Some possess understated wit, charm and panache. Others are toe-curlingly bad. Pick your way through this creative celebration of royal cuteness as brands piggyback and bandwagon their way through social media.<br />
<a name='more'></a><br />Credit to <a href="http://www.thedrum.com/news/2013/07/23/how-brands-celebrated-birth-royal-baby-part-two-ryanair-starbucks-mumm-cadbury-lego">The Drum</a> magazine and <a href="http://royallydesperate.tumblr.com/">RoyallyDesperate</a> for this fine gathering of advertising imagery. <br /><br />Designers, would you proudly put your Photoshop signature to these submissions? Or could you do better?<br />
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B&Q: <b>Hit</b><br /><br /><img alt="B&Q" height="255" src="http://www.thedrum.com/uploads/styles/creative_review/public/creative_review/114543/cr_images/b%26q.png?itok=LdEn_JrH" width="400" /><br />
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Hostess Snacks: <b>Miss</b><br /><br /><img alt="I&#8217;m pretty sure &#8220;giving birth to a bread roll" is up there in the top five nightmares of all time" height="400" src="http://25.media.tumblr.com/f2844199fb03126eab19b335341ebc39/tumblr_mqdsqc8BNg1sc3oz8o1_500.png" width="333" /><br />
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Yeovil Town Football Club announce new signing: <b>Hit!</b><br /><br /><img alt="Yeovil Town FC" src="http://www.thedrum.com/uploads/styles/creative_review/public/creative_review/114543/cr_images/Yeovil.jpg?itok=qh_OxZy2" /><br />
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Oreo: <b>Hit!</b><br /><br /><img alt=""Long Live The Creme"? You had nine months to come up with something and that&#8217;s the best you could do?" height="400" src="http://24.media.tumblr.com/9a3fc02932a7c2b0f891662320db5dd3/tumblr_mqdsnrBFFv1sc3oz8o1_500.png" width="345" /><br />
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Coca-Cola: <b>Miss<br /></b><img alt=""Do you think we mentioned the brand enough in this one?"" src="http://24.media.tumblr.com/422c56e5569c440c0410c4a6373f3406/tumblr_mqcu7i3O8K1sc3oz8o1_400.png" />CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-38887171761191917292013-07-18T15:11:00.000+01:002013-07-18T15:11:05.351+01:00Graduates should "work for nothing" chairman apologises after backlash<span style="color: #222222; font-family: Georgia, serif; font-size: 14px; line-height: 21px;">Dick Powell, chairman of design charity D&AD </span><span style="color: #222222; font-family: Georgia, serif; font-size: 14px; line-height: 21px;">Powell and co-founder and CEO of leading industrial design studio </span><a href="http://www.seymourpowell.com/" style="color: #6c6e95; font-family: Georgia, serif; font-size: 14px; line-height: 21px; text-decoration: none;" target="_blank">Seymourpowell</a><span style="color: #222222; font-family: Georgia, serif;"><span style="font-size: 14px; line-height: 21px;">, has been criticised by various outlets after suggesting creatives should "work for nothing."</span></span><br />
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<span style="color: #222222; font-family: Georgia, serif;"><span style="font-size: 14px; line-height: 21px;">In a speech to graduates at the New Designers exhibition in London, Powell said:</span></span><br />
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<span style="color: #222222; font-family: Georgia, serif; font-size: 14px; line-height: 21px;">"Your goal may be to get a job, but your first task is to crack open the door, and you should stop at nothing to achieve that. Be prepared to do anything, anything at all to get into a business. </span><span style="color: #222222; font-family: Georgia, serif; font-size: 14px; line-height: 21px;">Offer anything, do anything, call in every contact you have, get on LinkedIn and let it take you everywhere, work for nothing, make tea, carry bags, and learn, learn, learn."</span></blockquote>
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<span style="color: #222222; font-family: Georgia, serif;"><span style="font-size: 14px; line-height: 21px;">Speaking to Dezeen after his speech, Powell said that doing an unpaid internship is "the easiest way to get a job".</span></span><br />
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<span style="color: #222222; font-family: Georgia, serif;"><span style="font-size: 14px; line-height: 21px;">"You've got to invest [in yourself]," he said. "It depends on the industry. In advertising it's normal - you don't get paid. Other businesses will pay for lunch, travel, that kind of thing."</span></span><br />
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You can read the full transcript of his speech <a href="http://www.dezeen.com/2013/07/17/graduates-should-work-for-nothing-says-d-and-ad-chairman/">here</a>.<br />
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<span style="color: #222222; font-family: Georgia, serif; font-size: 14px; line-height: 21px;"><br />His words go against the current trend that some graduates and entry-level candidates feel taken advantage of by employers when working unpaid internships. With such a backlash through social media on the subject, Powell released a statement to clarify his comments.<br /><br /><i> </i></span><span style="color: #222222; font-family: Georgia, serif;"><span style="font-size: 14px; line-height: 21px;"><i>"I was shocked and rather saddened to read [Dezeen's] article yesterday headlined 'Graduates should "work for nothing" says D&AD Chairman' in relation to my recent speech at the opening of NewDesigners Part Two on 3 July. The article does not reflect my views, nor those of D&AD and I'd like to put the record straight, so I'm grateful for this opportunity to clarify a number of points which have understandably caused a great deal of concern and anger. </i></span></span><br />
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<span style="color: #222222; font-family: Georgia, serif;"><span style="font-size: 14px; line-height: 21px;"><i>"Sadly, these days, it is harder than ever for graduates to find work; the jobs don't come to them - many don't realise that their graduation is the start of a lengthy, often soul destroying process that is as much work as work itself...It was certainly not my to intention to infer working for free, more an attempt to impress upon them that they should stop at nothing to 'crack open the door' (buried among a longer list of wilder ideas to emphasise the message). </i></span></span><br />
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<span style="color: #222222; font-family: Georgia, serif;"><span style="font-size: 14px; line-height: 21px;"><i>"I should have made it clear that I was referring to student internships and NOT graduates. And to be quite clear on this, by interns I mean students still within education and not graduates. "The question of internships is, rightly, a matter of hot debate. To my mind, a student internship is part of a student's education and, just as important, it's one of the best ways to get yourself in front of the right people and crack open the door to a future job (several of Seymourpowell's younger designers first came to us as student interns). </i></span></span><br />
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<span style="color: #222222; font-family: Georgia, serif;"><span style="font-size: 14px; line-height: 21px;"><i>"Indeed, at Seymourpowell we pay all our student interns. But unconscionably, not every agency or design company concurs with this moral position. In my view, and in D&AD's view, there are no circumstances where working unpaid in any capacity is acceptable on any level! I apologise to readers who may wrongly have a different impression as a result of [Dezeen's] article."</i></span></span>CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-5394923286826472862013-07-16T15:02:00.001+01:002013-07-16T15:02:59.068+01:00eBay join 3D printing revolution with iPhone appOnline auction site eBay have jumped aboard the growing phenomenon of 3D printing with the beta release of eBay Exact - a smartphone app dedicated to the sale (and subsequent print) of compatible products.<a name='more'></a><br /><div>
Products are in their infancy - largely phone cases, jewellery and the like - but all are fully customisable via the app and are produced by three burgeoning 3D tech companies, MakerBot, Sculpteo, and Hot Pop Factory.<br /><br />According to <a href="http://techcrunch.com/2013/07/12/ebay-is-latest-to-join-3d-printing-craze-with-new-app-for-customizable-goods-ebay-exact/">Tech Crunch</a>:<br /><br /><blockquote class="tr_bq">
<a href="http://tctechcrunch2011.files.wordpress.com/2013/07/ebayexact-627x389.jpg?w=627" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img alt="ebayexact-627x389" border="0" height="198" src="http://tctechcrunch2011.files.wordpress.com/2013/07/ebayexact-627x389.jpg?w=627" width="320" /></a>The app features roughly 20 categories at launch, mainly jewelry and tech accessories like iPhone cases. The items, which start at around $9 for an iPhone case and go up as high as $350 for a metal ring, can be configured then ordered directly in the mobile application. Ebay’s partners will then ship the products directly to consumers within 7 to 14 days.</blockquote>
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<br />In the UK, retailer Maplin famously unveiled the cheapest 3D printer £699, the first for home printing. How long before creatives begin to design and market their own art and products for customers to download at print at home?<br /><br />
Readers in the U.S can download the app on <a href="https://itunes.apple.com/us/app/ebay-exact/id668835478?mt=8">iTunes</a>.</div>
CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-63095334658269725492013-07-11T16:11:00.000+01:002013-07-11T16:11:54.540+01:00Facebook on the defensive after brands withdraw advertising<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: white; line-height: 16.890625px;">Facebook's director of policy has defended the social network following </span><span style="background-color: white; line-height: 20.796875px;">American Express, British Airways, Dove, Sky, Easyjet, and Ocado all withdrawing advertising from the site. </span></span><br />
<a name='more'></a><span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: white;"><br /><span style="line-height: 16.890625px;">The Everyday Sexism Project's campaign via the hashtag "#FBrape" highlighted how major brands were being advertised alongside "violent, graphic or sexual" offensive user-generated content that Facebook had supposedly sanctioned or moderated.</span><br /></span><span style="background-color: white; line-height: 16.890625px;">"Our interpretation of Article 10 [of the European Convention of Human Rights] is that people should be free to be pretty offensive online – there should be a broad range of offensive content that one can publish within the law," said Richard Allan, Facebook's EMEA director of policy.</span></span><br />
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<span style="background-color: white; font-family: 'Trebuchet MS', sans-serif; line-height: 1.3em;">"The way that Facebook advertising works is the adverts are directed to you – they are not directed to the content of a Facebook page.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">"The irony is if you are a regular target group individual you will see ads for mainstream <st1:country-region>UK</st1:country-region> brands [and] if you now go and look for a page that has got offensive content on the ads follow you.</span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif; line-height: 1.3em;">"We don’t think it has been happening through the normal usage of Facebook but clearly it is technically possible for it to happen."</span></div>
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CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-791554360879541382013-07-09T16:40:00.000+01:002013-07-09T16:40:15.772+01:00Google Glass CPR app could be a life-saverGoogle Glass are yet to reach general sale, but already Google's innovation is proving it can be used in any walk of life - with the latest stunning instalment coming in health-care.<br />
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A doctor by the name of Christian Assad in Texas has demonstrated an app on <a href="http://ht.ly/mIi3R">his blog</a> that instructs Glass' wearer to perform emergency CPR. As far as creativity combined with practicality and usability - everything that makes a good app - this should have coders and designers champing at the bit to get their own pair of high-tech specs. <br /><br />
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<strong style="border: 0px; color: #2f3236; font-family: Georgia, 'Times New Roman', serif; font-size: 14px; line-height: 20px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">THE CPRGLASS SCENARIO</strong></blockquote>
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<strong style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">1) Person walking, witnesses someone passing out (syncope)</strong></div>
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<strong style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">2) Individual says “OK GLASS, CPRGLASS”</strong><br />A) Instructions appear ABC (Assess Airway, Breathing and Circulation)<br /><br />B) “OK GLASS, No Pulse!” (<em style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">An algorithm developed by Hao-Yu Wu et al at MIT demonstrate how a normal camera can detect a pulse in a person with strong accuracy.) <br /><br />We are looking incorporate such algorithm aka (which will be open source) ”<a href="http://people.csail.mit.edu/mrub/vidmag/" style="border: 0px; color: #666666; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">Eulerian video <br />magnification</a>” to CPRGLASS for 2 reasons;</em></div>
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<em style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> 1) Will help as an innovative method to assess if the compressions are adequate</em><br /><em style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"> 2) Will be able to tell us if patient has regained pulse if we stop compressions, possibly, instead of even having to look for a pulse</em></div>
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<a href="http://medbonsai.files.wordpress.com/2013/07/screen-shot-2013-07-05-at-9-10-08-pm.jpg" style="border: 0px; color: #666666; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><span class="position_anchor" style="border: 0px; display: block; height: 0px; margin: 0px; outline: 0px; overflow: hidden; padding: 0px; vertical-align: baseline; width: 1px;"></span><img alt="Screen Shot 2013-07-05 at 9.10.08 PM" class="dimensions_initialized" data-orig-height="337" data-orig-width="595" height="226" src="http://b-i.forbesimg.com/johnnosta/files/2013/07/screen-shot-2013-07-05-at-9-10-08-pm.jpgw595amph337" style="border: 0px; margin: 0px; max-width: 100%; outline: 0px; padding: 0px; position: relative; vertical-align: baseline;" width="400" /></a><br /><strong style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;"><br /></strong></div>
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<strong style="border: 0px; margin: 0px; outline: 0px; padding: 0px; vertical-align: baseline;">3) This triggers the following algorithm</strong><br /></div>
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A) Staying Alive Music starts which will guide you to do the compressions at a rate of 100/min.<br />B) Gyroscope tells you if compressions are adequate enough by moving<br />C) Tracks TIME of CPR initiation and number of compressions given<br />D) Calls 911 with your GPS based location<br />E) Via GPS will try to find nearest AED which information is being obtained by crowdsourcing. Ex AED4US<br />F) Sends Txt Msg to nearest hospital with information regarding ongoing CPR for them to get prepared<br /><br /></div>
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<span style="color: black; font-family: 'Times New Roman'; font-size: small; line-height: normal;">Pretty awesome, huh? Anyone who can incorporate the BeeGees into a life-threatening event gets a thumbs-up from us.</span></div>
CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-21544596257293228422013-07-02T16:44:00.000+01:002013-07-02T16:44:12.470+01:00Mozilla launch Firefox mobile OS to break Apple and Google stranglehold and entice coders<span style="font-family: inherit;">Not-for-profit group Mozilla are attempting to break the smartphone duopoly held by Apple's iOS and Google's Android with today's release of their own Firefox operating system</span><br />
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<a name='more'></a><span style="font-family: inherit;"><br />Mozilla is describing their new software as "open web devices" geared towards helping manufacturers, designers, developers - and consumers - to enjoy the benefits of lower-priced smartphone technology that enjoys all the efficiency and usability of higher-end devices.<br /><br />According to <a href="http://readwrite.com/2013/07/01/firefox-os-mozilla-takes-on-the-closed-internet-again?awesm=readwr.it_qBd#awesm=~oarVIhy2jJQUqQ">Readwrite.com</a>:<br /></span><blockquote class="tr_bq">
<span style="font-family: inherit;">Despite some visual similarities, Firefox OS is not like Apple’s iOS or Google’s Android, much less like BlackBerry or Microsoft’s Windows Phone. These are platforms that run on operating systems built with “native” code specific to that platform. </span>From Mozilla's perspective, the Web is the operating system. If you can write code to design and build a website, you can write code to design and build an app for Firefox OS.</blockquote>
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<a href="http://s.wsj.net/public/resources/images/OB-YB059_ffox07_DV_20130702060544.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="320" src="http://s.wsj.net/public/resources/images/OB-YB059_ffox07_DV_20130702060544.jpg" width="212" /></a>Built on HTML5 and endorsed with the goodwill of an estimated eight million developers worldwide, Firefox believe their inclusive technology will reinvent the smartphone market to a fairer and <br />
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"We're hungry, but we play fair and we'll work with horizontal partners," Mozilla CTO Brendan Eich says.<br />
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"We're open source, so we're lower cost and easier to work with. Look at the operating system fragmentation. Most users we're targeting are stuck with the curse of Gingerbread (Android 2.3) and that's not a fully functional mobile OS. Firefox is. You can see the writing on the wall."<br /><br />20 mobile carriers, including ZTE, will launch Mozilla smartphones starting at <span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px; line-height: 22.5px;">€</span>69.<span style="font-family: Arial, Helvetica, sans-serif; font-size: 15px; line-height: 22.5px;"> </span>Telefonica of Spain, Latin America and Asia plan to bring Firefox OS devices to its entire coverage area by the end of 2014.<br />
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"What we aspire to is giving them the open-endedness of the Web," Eich said. "I am staking my reputation, as I have, on open standards and continue to do so."<br />
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CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-59697758278056820082013-06-27T11:21:00.001+01:002013-06-27T11:21:38.340+01:00"Motorola - a Google company" new logo revealed<div class="separator" style="clear: both; text-align: center;">
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Google have at last unveiled the redesign of the Motorola brand following their $12.5bn acquisition in May last year.</div>
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Following months of lawsuits, lay-offs and patent disagreements, Motorola Mobility has a new image.<br />
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<br />Featuring a new colour scheme, typeface and tagline, adhering to the minimalist, soft and clean design trends favoured by Android and iOS systems, only the iconic "M" design has been retained from the original red format. The logo has been revealed in time for Motorola's sponsorship of a major tech conference in Chicago - the birthplace of Motorla - next week, according to <a href="http://news.cnet.com/8301-1023_3-57591247-93/motorola-logo-gets-a-makeover-and-a-google-company-tagline/">CNET</a>.<br />
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Design site <a href="http://www.creativebloq.com/logo-design/google-gives-motorola-new-logo-6133398">Creative Bloq</a> has detailed Motorola's colourful history as an American brand.</div>
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<i>Founded in Chicago in 1928, the company manufactured one of the first car radios, the first walkie-talkie, and a series of communications devices that were vital to Allied forces during the Second World War. The Cathode Ray tube it co-developed became the TV industry standard; in 1969 Neil Armstrong said "One small step for a man, one giant leap for mankind" from the Moon on a Motorola transceiver; and in 1973, Motorola demonstrated the first hand-held portable telephone.</i><br />
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The famous "emsignia" logo was created by Chicago graphic designer Morton Goldsholl in 1954. Google have not entirely abandoned Motorola's rich story as an all-American brand; with manufacture and design of their next handset, the <a href="http://www.theverge.com/android/2013/5/29/4377868/the-moto-x-phone-is-real-says-motorola-ceo-dennis-woodside">Moto X</a>, coming this summer out of Texas - the first smartphone built in the United States.</div>
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And as an expensive and controversial "Google company", expectations for the reinvention of Motorola are high indeed.</div>
<br />CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-63963773459143448172013-06-24T15:40:00.001+01:002013-06-24T15:40:21.176+01:00The Pembury Tavern: Britain's first Bitcoin bar<span style="font-size: small;">A pub in Hackney has become a UK-first with the acceptance of virtual currency Bitcoin. </span><br />
<a name='more'></a><span style="font-family: inherit; font-size: small;">The Pembury Tavern and it's sister establishments have become the first in the UK to accept the virtual currency, according to <a href="http://www.guardian.co.uk/technology/shortcuts/2013/jun/23/britains-first-bitcoin-pub">the Guardian</a>.<br /><br />Pub founder Stephen Early, a former computer scientist, created and installed a payment option for Bitcoins on his till server - and has already sold around £800 of alcohol via the Bitcoin phenomenon.</span><br />
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<a href="http://planetlinuxcaffe.com/files/2013/06/bitcoin-620x350.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://planetlinuxcaffe.com/files/2013/06/bitcoin-620x350.png" height="112" width="200" /></a>The system is quick and effective. The bar staff press two buttons on the till and the screen displays a QR code. The customer opens their digital Bitcoin wallet, takes a snap of the screen and confirms the payment. The staff press one more button and the transaction is complete. Snapping the QR code in a crowded bar could be a challenge but in a quiet pub it is faster than paying by card. </blockquote>
"It's more than I expected it to be," he says. "I really didn't expect that wave of enthusiasm and people coming in to try it out. There is a certain novelty value."<br />
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You can read the full report from the Guardian <a href="http://www.guardian.co.uk/technology/shortcuts/2013/jun/23/britains-first-bitcoin-pub">here</a>.</div>
<br />CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-32555021072600496982013-06-20T15:29:00.000+01:002013-06-20T15:31:03.247+01:00Logo Design and Copywriting: Mad Men debut new Sterling Cooper and Partners logo<div class="separator" style="clear: both; text-align: left;">
In a fictional press release, <a href="http://blogs.amctv.com/mad-men/2013/06/sterling-cooper-and-partners-logo.php">American network AMC</a> have unveiled the design for popular TV series Mad Men's newly-re-branded advertising agency.</div>
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Fans of the show will identify with the faux press release following the recent company merger of season 8, commitment from AMC to give the brand life through social media, and clever "quotes" from the show's characters, including Peggy as chief copywriter. As far as the branding design goes, what do our designers and artists make of the overhaul?<br />
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<i>"The logo for the combined entity is clean, visually striking, and you have to agree the ampersand is funky," said SC&P partner Jim Cutler.</i><br />
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<a href="http://blogs.amctv.com/mad-men/SC&P-release-final1-760.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" height="640" src="http://blogs.amctv.com/mad-men/SC&P-release-final1-760.jpg" width="402" /></a>CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-26311335303392005112013-06-18T15:05:00.002+01:002013-06-18T15:05:55.245+01:00Instagram about to become the new Vine?<span style="font-family: inherit;">Popular technology news site TechCrunch is today <a href="http://techcrunch.com/2013/06/17/source-instagram-will-get-video-on-june-20/">reporting a "source"</a> suggesting that Instagram is about to become a video-sharing app following the rapid success of Vine.</span><br />
<a name='more'></a><span style="font-family: inherit;"><br />Rumours are abound after <span style="background-color: white; line-height: 18px;">Facebook invited American journalists to an event on 20th June with the words "A small team has been working on a big idea".</span><br /><br />Facebook's photo-sharing app has a reported 100m users, many of which will be crossing over to use Twitter's six-second looping film program Vine, making video compatibility the logical evolution of Instagram. It's not hard to see why Facebook would explore pushing the abilities of their $715m app, retaining users whilst adding to a trusted and successful brand. </span><br />
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<span style="font-family: inherit;"><br /></span><span style="font-family: inherit;">Social metrics and analytics measurer Socialbakers announced that </span><a href="http://www.socialbakers.com/blog/1839-youtube-vs-vine-which-format-gives-the-best-results-on-twitter" style="font-family: inherit;">Vine engagement has almost matched that of YouTube</a><span style="font-family: inherit;"> after just six months of existence. YouTube's one billion monthly viewers suggest it's now a more popular global medium than television - so Vine's high rate of data upload, coupled with surprising levels of user engagement - make the video-sharing app and major player in the social space.</span><span style="font-family: inherit;"><br /><br />Instagram was famously founded by a small team of developers - what possibilities could a video feature bring to life for coders?</span>CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-69844901870675649892013-06-13T17:24:00.001+01:002013-06-13T17:29:18.579+01:00Myspace relaunches as a creative hub<span style="font-family: Trebuchet MS, sans-serif;">Despite being sold by News Corp for a paltry $35m two years ago, (to Justin Timberlake and Specific Media) the original social networking phenomenon Myspace has relaunched.</span><br />
<a name='more'></a><span style="font-family: Trebuchet MS, sans-serif;"><br />Marketed as a creative hub for designers, photographers, artists and musicians and backed with a $20m advertising campaign, the revamped site will also feature a separate mobile app and music streaming service.<br /><br /><span style="background-color: white; color: #222222; line-height: 22px;">“I think we have a bigger idea,” Myspace CEO Tim Vanderhook told </span><em style="background-color: white; box-sizing: border-box; color: #222222; line-height: 22px;"><a href="http://www.fastcompany.com/3012855/why-myspace-owners-tim-and-chris-vanderhook-think-their-new-music-streaming-app-is-bigger-an#2">Fast Company</a></em><span style="background-color: white; color: #222222; line-height: 22px;">.<br /></span></span><br />
<a href="http://phandroid.s3.amazonaws.com/wp-content/uploads/2013/06/new-myspace-640x392.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" height="196" src="http://phandroid.s3.amazonaws.com/wp-content/uploads/2013/06/new-myspace-640x392.png" width="320" /></a><span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: white; color: #222222; line-height: 24px;"><br />“We tried to do it differently than most tech companies that go behind closed doors in the lab and then do a big unveiling, like what Apple just did. We involved our membership. It was community-led development. <br /><br /><br />"Their feedback told us what we should have and not have done.</span></span><br />
<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: white; color: #222222; line-height: 24px;"><br />“People asked, ‘What else can I do to separate myself from all the other creatives?”<br /></span></span><br />
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CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-86880283465844457482013-06-11T14:18:00.000+01:002013-06-11T14:18:35.552+01:00Apple unveils iOS 7 in software overhaul<span style="font-family: Trebuchet MS, sans-serif;">Tech giant Apple yesterday unveiled its latest operating system to much fanfare from </span><span style="background-color: white; font-family: 'Trebuchet MS', sans-serif;">more than 6,000 Apple developers at their Worldwide Developers Conference in San Francisco.</span><br />
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<span style="font-family: 'Trebuchet MS', sans-serif;">"It's the biggest change to iOS since the iPhone," said Chief Executive Tim Cook.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">In a move that many have dubbed as "style over substance" the new design has been described as "flatter" with gradient textures phased out for a larger, bolder monochrome aesthetic.<br /></span><br />
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<a href="http://i.dailymail.co.uk/i/pix/2013/06/10/article-2338987-1A3F7EBD000005DC-559_634x423.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img alt="Craig Federighi, pictured, introduces new iOS 7 software for iPhones and iPads. The operating system can update users' apps in the background." border="0" height="213" src="http://i.dailymail.co.uk/i/pix/2013/06/10/article-2338987-1A3F7EBD000005DC-559_634x423.jpg" width="320" /></a></div>
<span style="font-family: 'Trebuchet MS', sans-serif;">"We wanted to take an experience people know, and add to it. iOS 7 defines an important new direction and a beginning," said London-born designer Sir Jonathan Ive.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">"We have always thought of design as being more than the way something looks, its the whole thing, the way something work on so many levels. </span><span style="font-family: 'Trebuchet MS', sans-serif;">We’ve considered the tiniest detail, and redesigned all the icons." </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Amongst the clamour of divisive design changes, a host of new features have also been announced, with a new version of Safari web browser, an iTunes Radio app, updated Apple Maps and a new line of Macbook Air laptops.</span><br />
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Creativesrus.com plays host to dozens of iOS specialist designers and developers. With a free profile on our database, you can advertise your iOS skills and be approached for all kinds of contract coding and UX/UI work!<br />
<span style="font-family: Arial, Helvetica, sans-serif; font-size: 10px;"><br /></span>CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-25349809155929819072013-06-05T15:08:00.002+01:002013-06-05T15:08:58.525+01:00Google announces HTML web design tool for display ads<span style="font-family: Trebuchet MS, sans-serif;">Google's doubleclick venture has thrown up a surprise with the announcement of an new integrated software for web developers to create display adverts in HTML5.</span><br />
<a name='more'></a><span style="font-family: Trebuchet MS, sans-serif;"><br />In a <a href="http://doubleclickadvertisers.blogspot.co.uk/2013/06/thinkdoubleclick-connecting-digital.html">blog post</a>, Google's <span style="background-color: white; line-height: 20.796875px;">Vice President of Display Advertising, Neal Mohan wrote: </span><br /></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">To help advertisers and publishers more seamlessly unlock the potential of cross-device programs, we are investing in a new HTML5 creative development tool - <b>Google Web Designer</b>. Available in the coming months, Google Web Designer will empower creative professionals to create cutting-edge advertising as well as engaging web content like sites and applications - for free. Google Web Designer will be seamlessly integrated with DoubleClick Studio and AdMob, greatly simplifying the process of building HTML5 creative that can be served through Google platforms.</span></blockquote>
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<span style="font-family: Trebuchet MS, sans-serif;">Developers are marketers alike will be tremendously excited by the doubleclick announcement, offering a wealth of new opportunities for ad creation and optimisation. Display advertising is a billion-dollar industry and it stands to reason that Google positions itself as the go-to option, particularly with the levels of integration offered. And best of all, it's free.<br /><br />HTML coding specialists, take note!</span><br />
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<br />CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-50985780674649082192013-06-03T12:13:00.000+01:002013-06-03T12:20:39.991+01:00Tumblr's first designer resigns 11 days after Yahoo! buy-out<span style="font-family: Trebuchet MS, sans-serif;">Tumblr's creative director and first-ever designer Jacob Bijani has announced his resignation less than two weeks after Yahoo's $1.1bn takeover.</span><br />
<a name='more'></a><span style="font-family: Trebuchet MS, sans-serif;"><br />Bijani was among the very first staff at the company in 2008, aptly revealing his departure on his <a href="http://jacobbijani.com/post/51813408050/today-was-my-last-day-at-tumblr">personal Tumblr page</a>.</span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">Five years ago I joined a team of four as Tumblr’s first designer, creative director, and product engineer. That team has since grown to 182 of the most wonderful and talented people around. </span></blockquote>
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<span style="font-family: Trebuchet MS, sans-serif;">I’m so proud of what we’ve all created together, and it’s been a privilege to contribute to something beloved by so many. I can’t wait to see what’s next for the product; I’m sure it will be nothing short of incredible.</span></blockquote>
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<span style="font-family: Trebuchet MS, sans-serif;">Whilst Bijani's interest in the purchase of Tumblr has not been identified, TIME magazine reported that <a href="http://api.viglink.com/api/click?format=go&key=018425f9d5d8a3aabc061c3829398deb&loc=http%3A%2F%2Fwww.huffingtonpost.com%2F2013%2F05%2F31%2Fjacob-bijani-tumblr-yahoo_n_3369190.html&v=1&libId=f4e4b85f-1a08-46a3-b326-3f1140347cc7&out=http%3A%2F%2Fbusiness.time.com%2F2013%2F05%2F21%2Finside-yahoos-tumblr-deal-heres-who-hit-the-billion-dollar-jackpot%2F&ref=https%3A%2F%2Fwww.google.co.uk%2F&title=Jacob%20Bijani%2C%20Tumblr's%20Creative%20Director%2C%20Leaves%20Only%2011%20Days%20After%20Being%20Acquired%20By%20Yahoo&txt=Tumblr's%20178%20employees%20will%20divvy%20up%20%2466%20million&jsonp=vglnk_jsonp_13702568211436">$66m will be allocated to Tumblr's 178 employees</a>. AdWeek also speculated the reasons behind his resignation suggesting he's philosophy differs from Marissa Mayer's. </span><br />
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<span style="font-family: Trebuchet MS, sans-serif;"><span style="background-color: white; line-height: 24px;">"...interestingly, </span>the day after<span style="background-color: white; line-height: 24px;"> it was revealed that the platform plans to debut new ads (sponsored posts) next month."</span></span></blockquote>
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<span style="font-family: Trebuchet MS, sans-serif;">Whether more staff follow out the door is yet to be seen, though the introduction of adverts to Tumblr is causing consternation amongst users.</span><br />
CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-47957502667304895602013-05-30T11:37:00.000+01:002013-05-30T11:37:47.717+01:00Drupal suffers mysterious hack, up to one million users affected<span style="font-family: Trebuchet MS, sans-serif;">Content management system developer Drupal is urging its users to reset their passwords following a hack on customer data by an unknown third-party application.</span><br />
<a name='more'></a><span style="font-family: Trebuchet MS, sans-serif;"><br />Many creativesrus.com members are coders and developers who may well use Drupal software, and we would encourage those who do to read <a href="https://drupal.org/news/130529SecurityUpdate">Drupal's offical FAQ regarding this incident</a>, ensuring your online security.<br /><br />It is estimated that approximately one million users may have their details compromised. <span style="background-color: white; line-height: 17.984375px;">Information exposed includes usernames, email addresses, and country information, as well as hashed passwords.</span><br /><br />According to <a href="http://www.zdnet.com/drupal-issues-password-reset-after-servers-compromised-7000016067/">Michael Lee at ZDnet</a>:</span><br />
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<span style="background-color: white; font-family: Trebuchet MS, sans-serif; line-height: 18px;">After exploiting a vulnerability in the third-party application, Drupal's attackers uploaded files to the association.drupal.org server, which Drupal detected during a routine security audit. The server was subsequently shut down and a resulting investigation found that users' account information had been accessed.</span></blockquote>
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<span style="background-color: white; line-height: 18px;">Drupal Director Holly Ross sought to pacify any fears of a serious security breach on her Twitter account.
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<span style="background-color: white; font-family: Trebuchet MS, sans-serif; line-height: 18px;">@<a href="https://twitter.com/chx">chx</a> thanks for the love. It's a tough day for all of us.</span><br />
<span style="background-color: white; font-family: Trebuchet MS, sans-serif; line-height: 18px;">— Holly Ross (@drupalhross) <a href="https://twitter.com/drupalhross/status/339912320006365185">May 30, 2013</a></span></blockquote>
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CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-5341640646427154952013-05-28T11:39:00.000+01:002013-05-28T11:39:05.103+01:00Google's new Head of Design: "I couldn't design my way out of a paper bag"<div style="background-color: white; line-height: 22px; margin-bottom: 13px; padding: 0px;">
<span style="font-family: Trebuchet MS, sans-serif;">In an interview with marketing and design magazine The Drum, 25-year creative veteran Patrick Collister discusses his new job, his philosophy and being dubbed as Google's "head of design". </span></div>
<a name='more'></a><span style="font-family: Trebuchet MS, sans-serif;"><br />“I think there’s been a bit of a misunderstanding about this,” he says, instantly debunking his new title inherited from his predecessor Irene Au.<br /></span><br />
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<span style="font-family: Trebuchet MS, sans-serif;">“In America I was reported as being the head of design for Google, and Google did have a head of design but that’s somebody who’s completely responsible for the way Google pages look online, responsible for the way the software programmes open up – that’s definitely not me, that’s a very big job and I couldn't design my way out of a paper bag. Jingles and slogans is my background."</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">But Google, among the most recognised brands in the world, still has need of creative minds in both its design and marketing business - and Collister's experience is the conduit. </span></div>
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<a href="http://www.dandad.org/var/featuresandopinioncontent/images/patrick-collister-hi-res-web-14dd2860e93c41-500xAUTO-north.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><span style="color: black; font-family: Trebuchet MS, sans-serif;"><img border="0" height="320" src="http://www.dandad.org/var/featuresandopinioncontent/images/patrick-collister-hi-res-web-14dd2860e93c41-500xAUTO-north.jpg" width="222" /></span></a></div>
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<span style="font-family: Trebuchet MS, sans-serif;">“My role here is really to bring ad thinking to what is essentially a media agency. Google is filled with some incredibly clever people, but they look at platforms and they look at the way different media opportunities knit together.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">“They’re aware that you still need to have ideas to fill these spaces, whatever they may be, and they’ve got people inside the building who are quite capable of filling it. My role is to come here and actually fill it with stuff that is inspiring and is best in class. Now that’s not to say that Google is turning into an ad agency, because it’s not.”<br /><br />Collister goes on to discuss the ethics and morality of marketers, the advent of big data and his theory on direct marketing - which you can read <a href="http://www.thedrum.com/news/2013/05/27/seeing-google-differently-we-have-opportunity-change-world-says-new-head-design">here</a>.<br /><br />Creativesrus support all manner of creative minds - whether designers or marketers - and do our utmost to match them to the best jobs on the market. Host your portfolio FREE today and <a href="http://creativesrus.com/">get hired now!</a></span></div>
CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-12287482492968199492013-05-24T14:52:00.001+01:002013-05-24T14:52:51.609+01:00Freelance coder creates London Underground map in CSS<div class="separator" style="clear: both; text-align: left;">
<span style="font-family: Trebuchet MS, sans-serif;">A freelance web developer has used his coding skills to re-create a map of the London Underground to celebrate 150 years of the transport service. </span></div>
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<span style="font-family: 'Trebuchet MS', sans-serif;">The original map was drawn in 1931 by electrical draughtsman Harry Beck. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;"><br />The project took 120 hours to complete over five weeks, working "<span style="background-color: white; line-height: 40px;">during the evenings and weekends," said London-based contractor John Galantini . </span></span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">"The CSS Tube Map is an accurate replica of the iconic diagram used to represent the London Underground network.</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">It has been built using HTML5, CSS3 and a tiny bit of jQuery. It uses absolutely no images; as matter of fact all the symbols have been recreated using HTML entities, styled and arranged by CSS."</span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">You can see John's excellent portfolio <a href="http://johngalantini.com/portfolio/">here</a>. </span></div>
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<span style="font-family: Trebuchet MS, sans-serif;">You can find hundreds of excellent designers and developers on <a href="http://creativesrus.com/">creativesrus.com</a>!</span></div>
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CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-44062320049258530492013-05-22T15:10:00.002+01:002013-05-22T15:10:50.855+01:00Yahoo! agrees $1.1bn deal for Tumblr<div class="separator" style="clear: both; text-align: center;">
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<span style="background-color: white; font-family: Georgia, 'Times New Roman', serif;">Yahoo! chief executive Marissa Mayer has continued her quest to reinvent the dot-com relic with a big-money buy-out of creative network Tumblr.</span></div>
<a name='more'></a><span style="font-family: Georgia, Times New Roman, serif;"><span style="background-color: white;"><br /></span><span style="background-color: white;">Tumblr, which plays host to 105 million different blogs and over 300 million monthly unique visitors, is set for massive investment via </span><span style="background-color: white; line-height: 18.953125px;">online advertising - which rose 15% in 2012. Yahoo hopes to translate its brand to a younger, more vibrant, mobile audience that can be monetised, quite a challenge considering Tumblr's revenues last year were a a meagre $13m.<br /></span></span><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif;">"The two companies will also work together to create advertising opportunities that are seamless and enhance user experience," said Mayer </span><a href="http://marissamayr.tumblr.com/post/50902274591/im-delighted-to-announce-that-weve-reached-an" style="font-family: Georgia, 'Times New Roman', serif;">on her own Tumblr page</a><span style="background-color: white; font-family: Georgia, 'Times New Roman', serif;">.</span><span style="font-family: Georgia, Times New Roman, serif;"><span style="background-color: white; line-height: 18.953125px;"><br /></span><span style="background-color: white;"><br /></span><span style="background-color: white;">“We promise not to screw it up. Tumblr is incredibly special and has a great thing going. We will operate Tumblr independently. David Karp will remain CEO. The product roadmap, their team, their wit and irreverence will all remain the same as will their mission to empower creators to make their best work and get it in front of the audience they deserve. Yahoo! will help Tumblr get even better, faster.”<br /><br />You can find Creativesrus on Tumblr <a href="http://creativesrusuk.tumblr.com/">here</a>.</span></span><br />
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<br />CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-84605850751302549292013-05-17T14:51:00.003+01:002013-05-17T14:52:59.404+01:00Brand Beckham: retired star in multi-million-dollar windfall<span style="background-color: white;"><span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px; line-height: 22px;">The world's richest footballer may have announced his impending retirement yesterday, but his vast commercial endorsements have transcended his career on the pitch and are predicted to continue to even greater heights.</span></span></span><br />
<a name='more'></a><span style="background-color: white;"><br /><span style="color: #333333; font-family: Arial, Helvetica, sans-serif;"><span style="font-size: 14px; line-height: 22px;">“From a brand perspective he is unique. He has an appeal that will go on for the next 15 to 20 years" </span></span></span><span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;">Steve Martin, chief executive of M&C Saatchi Sport and Entertainment, told The Drum magazine.</span><br />
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<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><br />"He is on a totally different planet to other players in terms of commercial value and long-term ambassadorial roles.”<br /><br />With multi-year sponsors including Adidas, Samsung, Sainsbury's, H&M, Marks and Spencer and Armani; as well as ambassadorial deals with Sky and the Chinese Super League, Beckham's global appeal - even beyond Manchester United and Real Madrid - is set to reach new levels.<br /><br />Arise, Sir David, indeed! </span><br />
<span style="background-color: white; color: #333333; font-family: Arial, Helvetica, sans-serif; font-size: 14px; line-height: 22px;"><br /></span>CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0tag:blogger.com,1999:blog-2797387154744235583.post-17823578985907066842013-05-16T16:27:00.000+01:002013-05-16T16:27:11.707+01:00Brand logos to appear in Google search resultsGoogle's annual I/O conference in San Francisco has revealed a host of exciting new features - but designers will be delighted at the announcement that company logos will now feature in Google's search results.<br />
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<a href="http://www.hypejar.com/images/product/6118/Google-I-O-2013_1361653969.jpeg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="239" src="http://www.hypejar.com/images/product/6118/Google-I-O-2013_1361653969.jpeg" width="320" /></a>Continuing to emphasise authority from genuine and trustworthy authors on Google+, company logos and insignia will soon appear to the right of listed results.<br /><br />With 100 billion queries processed every month, company branding takes on a major new impetus for designers, seeing their creations featured more prominently than before to millions of users.<br /><br />Incorporating images into results - dubbed "Organisation Markup" by Larry Page and friends - is thought to improve click-through rates as well as boost certain factors of SEO.<br />With logos taking greater precedent on what is often the first point-of-contact for businesses, the value of a good design has never been more important - as is hiring a quality designer! <br /><br />You can find hundreds of designers ready for work on <a href="http://creativesrsus.com/">creativesrsus.com</a> - the UK's leading freelance database.<br />
<br />CreativesRushttp://www.blogger.com/profile/01783405364441729823noreply@blogger.com0